Maarten Janssen.
SUMMARY
Situated novelty
A study on healthcare innovation and its governance
Healthcare innovation and questions on governance
There are enormous expectations
of what innovation could mean for care provision and the quality, accessibility
and affordability of our healthcare systems. The results are already here.
Novel technologies are improving our well-being, diagnostic technologies detect
severe diseases in an early stage, treatments are available for diseases that
were long thought incurable and several social innovations are improving health
outcomes. Even though innovation has already brought much to healthcare, what
is known as the 'innovation logic' - a collection of
assumptions on innovation - currently limits our understanding of innovation processes. This innovation logic dominates current thinking
about and understanding of healthcare innovation practices and policy. It has
three main aspects: (1) it shows a strong preference and overrepresentation for
technological innovation, (2) it claims that innovation is inherently good and uniformly
positive, and (3) it reasons from a basic idea of linearity in processes of innovation.
These ideas on innovation have led to high
hopes and enormous expectations of what innovation could bring in terms of
solutions for many of the great challenges our societies and healthcare systems
currently face. Linear thinking leads to clear distinctions between phases of development
and a general idea of 'optimal implementation processes' with clear-cut
guidelines. Practice-oriented research has, however, shown a different reality.
It describes innovation as an inherently complex process. Though valuable for some innovation practices, these
characteristic have negative effects as well. With its emphasis on radical - mostly
technological - innovation, its smooth implementation and somewhat unproblematic
nature, the innovation logic tends to leave unnoticed or unarticulated certain
innovations, potential risks and downsides of innovation and the normativity of
innovation.
The dominance of the
innovation logic in public and scientific debates raises questions on how to
manage innovation and organize it in practice. On the one hand there seems to
be a strong desire to stimulate and enhance innovation practices by providing
room for creativity, novelty and experimentation. On the other hand, however,
there is a great desire to get a grip on or control over the same innovative
developments. This dual desire raises questions on the governance of healthcare
innovation, a topic of key importance in this study.
Governance,
as discussed in relation to innovation in this study, refers to the collection
of ways we use to stimulate
innovation and to attempts to monitor, influence and intervene in the way
innovations contribute to public values such as the quality, affordability and
accessibility of care. This study sees the notions of 'governance' and 'innovation' as paradoxically related, in what is
described as the 'governance struggle of healthcare innovation'. Paradoxically
because it relates to the dual desire related to innovation in a sector such as
healthcare. On the one hand there is the strong desire and collection of attempts by
governments, healthcare insurers and managers etc. to organize, structure,
steer and enhance innovation processes through programs, procedures
and structures; and on the other hand there is the knowledge that innovation processes are often messy,
unpredictable, uncertain, and chaotic. This study further explores this inherent paradoxical relation
between innovation and governance. Based upon lessons learned in case studies
of innovation practices, this study develops an alternative perspective to governance
in answering the following research question:
How are healthcare innovations
enacted in practice, and what can be learned from such an understanding about
the governance of processes of innovation?
Instead of defining
innovation beforehand, it is analyzed what the notion of innovation entails and
means for practice. To learn lessons for the governance of innovation, this
study makes the way innovations emerge, come about or are enacted in practice the
specific subject of study. To gain an
enhanced understanding of an innovation's normativity and engage with this
topic directly, this study focuses on how value for an innovation comes into
being, is created or enacted, negotiated and agreed upon in processes of
innovation. This study's sources of data collection and analysis are five case
studies and four theoretical paradigms.
Theoretical framework
Theoretically, this
study builds strongly on innovation
studies, a field nowadays recognized as a distinct scientific discipline. Positioned
at the crossroads of sociological, technological, economic and policy studies, the
literature in this field contains
valuable insights into innovation and innovation processes. Besides defining
innovation as novel technologies or artifacts, this literature also describes
how innovation processes evolve. Descriptions vary from linear explanations
that describe innovation as a rather straightforward process from invention to
implementation and diffusion, to more systemic approaches that describe innovation
as interactional and contextual processes. Lately the field has focused on social
and interactive processes of change with respect to innovation. It has also been
criticized for that it tends to underemphasize social, contextual, ethical,
managerial and institutional elements of innovation processes. Partly because
of this, this study builds on and adds insights to innovation studies by
incorporating insights from three other theoretical fields.
Process theory is used to unravel
what innovation is in practice. This field rests on a relational ontology and sees process
as constitutive of the world. It does not deny the existence of concrete states, events, and entities, but
insists on unpacking them so that the processes that contribute to their
constitution are revealed. Considered from a process perspective, it implies that an
innovation is never just
a thing, technology or object, per se. Rather, it is conceptualized as something
that embodies numerous processes and encounters between actors in ongoing
processes. In this study, process theory is helpful in achieving a better
understanding of processes of innovation.
The field of institutional theory
is used to explain how innovations do not emerge out of nothing but are
developed within highly institutionalized contexts. It helps in analyzing the
role of actors as it contains descriptions of how actors can escape the
so-called 'paradox of embedded agency': how actors, constrained by their
institutional context, act to change that same context. In this study, agency-centered
views on institutions are used to describe how institutions are both constitutive
of the structure and context for innovation, just as they are the product of agents' interactive
behavior. As such, institutional theory enables the analysis of actor's roles in
innovation as it elucidates the interactions between an institutional
context and the everyday practice and experiences of actors.
This study also builds on
science & technology studies.
This broad body of literature is used to describe that talking about 'the
diffusion of innovations' is somewhat misleading as it neglects the role of
work and materiality in innovation processes. As such, STS sheds a light on why innovations do
not come naturally. It also offers a vocabulary and discourse to discuss the material, symbolic and social
aspects of innovation processes.
Taken together these theoretical
paradigms pave the way for the analysis of innovation processes in this study.
The different streams of literature complement each other. A focus on analyzing
innovations and identifying conditions for their development in innovation
studies is supplemented with insights into how innovations are 'enacted' and
'come into being' in processes of work from the field of process studies.
Whereas institutional theory emphasizes the role of individuals in achieving
change in practice and takes the interactive context in which innovations
emerge seriously, STS emphasizes that political, cultural and social-technical
aspects of innovation matter as well - for example in showing the role of values,
materiality and performativity in innovation processes.
Case studies and their results
Empirically, this study
consists of five case studies into different healthcare innovation practices.
The case studies and their main results are briefly described below.
In Chapter 2, the one-year innovation program in rehabilitation care
forms the setting for the analysis of four innovation practices. Based on data
collected in the form of observations
and interviews with a variety of actors this chapter shows how people assign other meanings to innovation than 'novelty'; how
innovation usually entails extensive work and how both innovation and its value
are constructed in practice. Based upon these results, an alternative ontological
conceptualization of innovation is introduced, as 'situated novelty'. This conceptualization
extents current understandings of innovation and has major implications for the
management of innovation in organizational practice.
In Chapter 3, innovation processes are analyzed by looking into entrepreneurial
strategies. The focus on healthcare entrepreneurs
finds its legitimation in the fact that entrepreneurs are often an important
source of innovation as they are often the ones responsible for introducing them
in practice. An analysis of the interaction between entrepreneurs and the
context in which they operate delivers insights into the role of
individuals in innovation processes that take place in institutionalized
settings. Results of the conducted interviews show that entrepreneurs
experience the interaction with the healthcare system context in various ways
and act accordingly. Identifying this interaction in terms of influences and
strategies led to a fourfold typology of healthcare entrepreneurs. The entrepreneurial
types in this typology differ in terms of behavior and their beliefs as to if
and how individuals can contribute to achieving structural change in healthcare.
Chapters
4 and 5 both analyze the development of a particular kind of healthcare
innovation, i.e. new professional roles. These roles are worth studying as the reconfiguration of
human resources for health is considered a promising innovative development
with respect to threats to the sustainability of the healthcare system. Chapter 4 focuses on how the roles of
professionals are constantly shaped and reshaped and how new professional roles
get institutionalized in and beyond organizational environments. Results -
coming from three studies in different clinical settings - show how new
professional roles are institutionalized through the work of individuals in the
organizational, professional and patient domain. This chapter shows the
importance of daily work in institutional processes. Chapter 5 dives into the individual level, focusing on actors that
constitute the innovation. Based on the theoretical notions of place and job
crafting this chapter describes how new professionals actively create their own
role in practice. Results from a study
in two different practices point at the fluidity of the place for new
professionals. Experience, routines, specializations and trust between new
professionals and other staff members are important and enable professionals to
gradually expand their role. It is concluded that new professionals add
specific meanings to their role both individually and collectively and as such create
a new work identity and place for themselves.
Chapter 6 explicitly discusses policy for innovation as it
studies the design and functioning
of two innovation programs in Dutch healthcare, one in long-term care and one
in rehabilitation care. Results on how the programs work and what they do describe
how programs are not merely a context for innovation. They appear to influence
innovation practices directly through processes of facilitation, legitimation
and prioritization. In conceptualizing them as performative accomplishments, it
is argued that not their design but the way they are managed determines these
programs' effects.
Main conclusions of this
study
An elaborate cross-case
analysis of the five case studies results in two main conclusions for this
study: (1) a conceptualization of innovation as situated novelty and (2) an
alternative perspective on the governance of innovation introduced and
described as 'the situated novelty approach'.
Innovation as situated novelty
Insights into the nature
of innovation from this study show that innovations are not always considered
new. Novelty is a matter of perspective. What an innovation exactly is, is constructed in a social context. Instead of being
defined as merely something new, innovation is described as processes of work,
a strategic label, a symbol, an opportunity or a struggle. These meanings can
vary over time and space. That is why innovation is best described as 'situated
novelty'. Innovation processes are situated; they are local by definition.
Innovations get enacted in specific practices; they are not fully determined by
their design but are the result of practices in which many actors use and
further develop an innovation, sometimes in unexpected ways. It is through
these interactive processes that the value of an innovation is constructed -
both for the actors involved and for healthcare in general. This implies that
an innovation is not good in itself, but rather has a direct relation to a
range of values. Additionally, it shows that the way innovation processes
evolve can only be understood from within the context of those specific
practices. The conclusion that innovations are situated makes them
representative for unique sets of local actions, interactions and dynamics. Because
an innovation is best described as a situated practice of ongoing work, it is
conceptualized as situated novelty. This conceptualization directly impacts the
other aim of this study, i.e. to learn lessons for the governance of healthcare
innovation.
The situated novelty approach to the
governance of healthcare innovation
The emphasis on situatedness in the understanding of innovation has a
meaning beyond its mere conceptualization. This broader meaning is enshrined in
an alternative approach to the governance of healthcare innovation that this
study developed. Insights into innovation and innovation processes have
provided the building blocks of the theoretically and empirically inspired
situated novelty approach to the governance of healthcare innovation. This
approach describes how innovation - as it emerges from contextualized,
interactional and time-dependent processes - is open and reflexive and rhymes
with the desire to influence, steer, and organize innovation processes in
complex contexts. It describes how doing governance
according to the situated novelty approach is about supporting, shaping,
and modulating a field rather than trying to organize, steer or supervise and
control it. This approach concludes that the governance of healthcare
innovation is, in essence, about influencing and enhancing an emergent,
temporary, fluid and mostly unforeseen process which requires reflection on the
normative effects that are enacted over time. An overview of the situated novelty
approach is presented below (Table S1).
Table S1: Overview of the
situated novelty approach to the governance of healthcare innovation
# |
Building Blocks |
Description |
1 |
Innovation |
What an innovation exactly is, is situated
and both contextually and socially constructed. An innovation is not just
something novel; it represents a process. Innovations are ambidextrous - i.e.
they are stable in terms of the basic idea or fundamental change they
represent and flexible in terms of their exact appearance. What is seen as
the innovation is created in continuous processes of work. |
2 |
Innovation processes |
Situated and ongoing processes of work determine and potentially
change what an innovation is in practice. What
happens, how it happens, why it happens, who is making it happen and to what results it leads depends on where and when it
happens. Innovation is a situated practice. Innovations are enacted,
produced, reproduced, reformulated or sometimes resisted under the influence
of local behavior of actors in different, historical, cultural, social and
economic contexts. As innovations represent ongoing processes, it is
misleading to define a clear beginning and end to an innovation process or to
see them as separately planned processes. |
3 |
Normativity & value |
Novelty is not decisive in determining an
innovation's value. A healthcare innovation finds its legitimation in ideas
on what good care is or ought to be. This normativity is important in the
understanding of how innovation processes evolve, especially in sectors such
as healthcare where the public interest is not always
unequivocal. Also the performativity of innovations and innovation policy
makes that value deserves renewed attention. Actions taken to organize or
influence innovation processes have an importance in themselves, whatever the
achieved outputs eventually are. |
4 |
Doing governance |
Governance is about influencing and
enhancing an emergent, temporary, fluid and mostly unforeseen innovation
process. It is about the modulation of
ongoing processes rather than top-down steering and exercising control expecting
to achieve predetermined goals. While acknowledging the paradoxical relation
between governance and innovation, doing governance is about finding ways to
support, shape, and modulate a field rather than
trying to organize, steer or supervise and control it. In the concrete act of
governance it is learned and enacted what constitutes 'good', therefore doing
governance rests for a large part on the facilitation of good quality conversations in practice. |
Implications for management, policy and research
The situated novelty
approach to the governance of healthcare innovation has potentially major
implications for innovation management, policy and research in healthcare and
beyond.
The main implication of
this study's findings for innovation management
is that management can actively influence innovation processes and the involved dynamics, but only when it consists
of processes of
continuous coordination in emergent and situated processes of change. In this
way, the management of innovation goes beyond
setting conditions that merely cultivate novelty. Two topics are of particular
importance: 'work' and 'normativity'.
Management could focus its efforts on facilitating the work inherent to innovation as this would
enhance the organization's innovative capacity. The normativity of innovation
asks managers to organize reflexivity and reflection in practice in order to create
legitimacy and value for their innovations.
In sum, 'organized reflexivity' could help in discussions on innovations, their
normativity and the work that is required.
The main implication of
this study's findings for innovation policy
is that governments play an active role in the governance of innovation. In
fulfilling this role, governments should be aware of the normativity and
performativity of innovations and the policy instruments they develop. This
awareness has potentially huge implications for how innovation programs - often
referred to as the pre-eminent instrument for innovation - are designed and
implemented. The situated novelty approach shows how programs are not standardized instruments that lead to uniform innovative
applications. Programs are performative accomplishments which require
flexibility to be successful as a reflexive space.
The main implication for
research is that the topic of
healthcare innovation and its governance deserves further exploration in
several ways as there is still much theoretical and empirical work to be done. For
example, more research into the contextual processes of value creation could enhance
understanding of the variety of 'goodness'
that is associated with innovation. Although possibly counterintuitive, more research into the negative outcomes of
innovation, into 'failed' innovations and into stability or situations
in which no innovation is taking place, could also increase our understanding
of innovation and processes of innovation. As innovation theory is still theory in the making, our understanding of innovation
could profit from more multidisciplinary research that further modifies theories
of innovation.
Taken together, these implications represent a change of
register from an innovation logic that builds on great promises to a view based
on lessons learned in innovative practices. The situated novelty approach this
study developed offers an alternative perspective on the governance of
healthcare innovation and should be read as an alternative way of thinking
about, and looking at, healthcare innovation and its governance. It may offer
partial solutions for the paradoxical relation between governance and
innovation. I hope that situated novelty will prove to be the start of an approach that curbs our abilities to govern
innovation just as it may enhance them.